London Marathon organisers have hailed this year’s fundraising success after online giving platforms reported record totals following yesterday’s event.
JustGiving said today that more than £40m has been raised by 18,000 fundraisers on its website so far, with money set to go to 1,700 charities.
The event’s official online fundraising partner Enthuse, meanwhile, reported that its total currently stands at £27m.
Event director Hugh Brasher said: “The 2024 TCS London Marathon broke many records over the weekend and this fantastic news from Enthuse and Just Giving means that we have already broken our own world record of £66.4m from 2019 as the world’s biggest one day annual fundraising event.
“That is a wonderful achievement and huge thanks to every single person involved.
“The total will continue to grow as many donations come in after the event weekend so we will announce the final total in the coming months.”
Donations continuing to come in
JustGiving reported that the over £40m raised so far on its platform was up by 14% compared to last year’s event.
People have donated to London Marathon fundraising pages on JustGiving more than 900,000 times so far, said the platform, which it expects to grow by up to 20% in the coming days to make a record total.
This year, the most common types of causes that people ran for on JustGiving related to cancer, heart disease, mental health and dementia.
Pascale Harvie, president of JustGiving, said: “It is difficult to put into words just how much good will come from the impressive £40m raised by more than 18,000 fundraisers on JustGiving.
“It will have a significant impact on more than 1,700 charities and will undoubtedly change so many lives for the better.
“Congratulations to everyone who took part and on behalf of all our charity partners, thank you.”
200% growth on official platform
Meanwhile, Enthuse said its total so far for this year’s marathon was more than three times the amount it raised in 2022.
Enthuse chief executive Chester Mojay-Sinclare said: “What an incredible event and a brilliant day with such a huge amount raised for good causes.
“This is the third year we have been the official partner for the TCS London Marathon and it’s incredible to see the growth over that time – our fundraising total of £27m for the event, so far, is more than 200% higher than in our first year.
“It’s such a special day for the sector and we’re delighted for all the charities that will benefit from the public’s generosity. We’re already looking forward to the 2025 event.”
London Marathon Events said it will be able to publish the overall fundraising total in the coming months.
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