Half of people trust charity chief executives to tell the truth, an increase of four per cent from last year according to the latest Ipsos Mori Veracity Index 2017.
The latest findings from the 2017 index show that 50 per cent of people now trust charity chief executives to tell the truth, up from 46 per cent in the 2016 Index. This increase in trust now means that charity chief executives are more trusted by the public than trade union officials, local councillors and bankers.
The 50 per cent of those who trust charity chief executives to tell the truth was offset by 45 per cent of respondents who said they did not, and a further 5 per cent who said they didn’t know one way or the other.
The index also found that the better educated the respondent, the more likely they were to truth charity chief executives. 64 per cent of respondents with a degree-level education said they trusted charity chief executives, followed by 61 per cent with A level or equivalent education. That figure fell to below half of respondents with GSCE equivalent, and to just 31 per cent amongst those respondents with no formal qualifications.
Ipsos Mori published the index yesterday, with results being taken from around 1,000 adults in the UK taken between 20 and 26 October 2017.
Vicky Browning, chief executive of Acevo, said: "It’s good to see that public trust in charity CEOs has risen in this year’s Ipsos Mori poll. This time last year we were less trusted than hairdressers, so it’s positive that we now at least rank equal to pollsters themselves in the public’s eyes. However, we know public trust is volatile and continues to be vulnerable to poor practice in the sector.
"I’d like to think that the rising level of trust in our leaders suggests that the public believes the sector is addressing its concerns, but we can never afford to be complacent.”
Nurses most trusted profession
According to the index, nursing is the most trusted profession in the UK with 94 per cent of respondents saying they trust them to tell the truth. Doctors are the next most trusted profession in the UK, with 91 per cent followed by teachers with 87 per cent.
Conversely politicians were the least trusted of the professions this year, with just 17 per cent of respondents saying they trusted them to tell the truth. This was followed by government ministers with 19 per cent and then professional footballers with 26 per cent.