A toolkit for charities on using digital has been launched today, following a report saying that lack of skills was a main barrier to using digital technology in the sector.
The toolkit aims to give charities a grounding in fundamentals by “sharing expert advice, inspirational case studies and tips and tricks”. It includes chapters from Martha Lane Fox from Doteveryone; Louise Macdonald from YoungScot and Simon Hopkins from Turn2Us; Steve Armstrong from Marie Curie; and digital experts Clare Bamberger and Matt Collins.
It is said to be relevant for anyone working in the charity sector, “from frontline staff through to experienced digital managers, senior leaders and trustees. Everyone has a role to play in successful digital transformation and can benefit from this free resource”.
It covers the basics of digital such as mapping your audience and developing your digital strategy; understanding the benefits of different marketing channels and measuring success. It also looks at leadership; fundraising; governance and risk.
It is a sequel to the Charity Social Media Toolkit and showcases best practice, expert insight and practical tips to directly help charities navigate through digital transformation.
Dave Evans, product marketing manager at Skills Platform, said: “Digital is a growing area for many charities, from strategy to fundraising to communications. Yet we know from our work on The Charity Digital Report that digital skills across the sector must be raised if the sector is to become more sustainable and stay relevant and to its audience.
“Our experience has shown that charities need to be bold when tackling digital and make sure it is fundamental to how they operate right across their organisations. Whilst this may seem daunting, done well it will open up a realm of exciting possibilities.”
Zoe Amar, founder and director of Zoe Amar Communications, said: “Digital transformation has been leading the way for many charities – helping them to improve their processes and communication, increase productivity and ultimately drive growth. However, as our Charity Digital Report revealed last month, charities are at serious risk of being left behind if they cannot get to grips with digital.”
The toolkit can be found here.