More than £22.5m was raised through eBay’s charitable arm, eBay for Charity, last year, according to figures published yesterday.
On average, eBay for Charity raised £60,000 a day in 2018. This is a 13 per cent increase on 2017’s figures.
The most money was raised in January, and popular causes included cancer, children, animals and military veterans. Other charities supported included LGBT homelessness charity, The Albert Kennedy Trust, The Prince’s Trust and the Teenage Cancer Trust.
Some 90 per cent of funds came from charities selling products directly on site as they move to the online marketplace. Civil Society Media's Charity Shop Survey 2018 found that 74 per cent of respondents use eBay it to sell goods.
Head of trading for eBay UK Murray Lambell said: “Connecting non-profits with our big-hearted eBay users has paid dividends for both charities and our community in 2018. The growth in the eBay for Charity program in the UK demonstrates the benefits for both charities seeking to reach new audiences and diversify their traditional charity shop model by tapping in to our trusted marketplace model and for shoppers seeking the gifts and experiences that will give back”.
eBay partnered with companies throughout the year for special fundraising projects, including Conde Nast and Time’s Up in January, in which they sold gowns and tuxedos worn by celebrities including Reese Witherspoon and Meryl Streep.
The most expensive item sold on eBay for charity last year was a one of a kind Felipe Pantone bike which sold for £15,200 to benefit World Bicycle Relief UK.
eBay for Charity was launced in 2005 and enables sellers to raise money for non-profits by donating a portion of their sales. This is done through selling products directly for charity, holding auctions for charity or giving buyers the option to donate part of the price of the products at checkout.