Jo Elvin will join Children with Cancer as chief executive next month after working in the media for 20 years.
Elvin is currently the editor of the Mail on Sunday’s YOU magazine and previously edited Glamour magazine.
David Gibbs, chair of Children with Cancer, said: “We are absolutely delighted to welcome Jo onboard.
“She has in-depth business knowledge, credibility and experience, leadership skills as well as an exemplary work ethic.
“One of the many reasons we appointed Jo was her outstanding aptitude for understanding what people are passionate about, which will be invaluable in future collaborations, helping us to continue to raise both awareness and donations for the charity.”
Children with Cancer UK had income of £13.5m for the year ending December 2020. This was nearly £4m less than the previous year, with the charity attributing the drop to the impact of the pandemic.
The charity was founded in 1988 by Marion and Eddie O’Gorman in memory of their children.
Elvin said: “It is a privilege to be stepping into my new role as the CEO of Children with Cancer UK. The O’Gorman family have built an organisation that has been saving young lives for decades.
“I am very much looking forward to the next chapter in my working life which will include guarding and building on that legacy. Together with our excellent trustees, we aim to take the charity to even greater successes in raising vital funds for groundbreaking research into children’s cancer, as well as doing everything in our power to be there for patients and their families when they need us most.”
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