Charity changes name to reflect ongoing work in Ukraine

06 Mar 2024 News

Siobhan’s Trust

A Scottish charity has changed its name to reflect its ongoing work responding to the conflict in Ukraine.

Siobhan’s Trust was formed in 2020 as a small, family trust based near Dundee.

When Russia invaded Ukraine in February 2022, Siobhan’s Trust decided to move its primary focus to supporting war-torn communities.

Trustees have decided to rename the charity Hopefull to continue these overseas aid operations in Ukraine, which have involved providing 1.5 million pizzas to the local population.

Its mission will be “to continue to provide hope to war-torn and disaster-struck communities by serving up a simple meal of pizza, delivered with warmth and compassion”. 

Meanwhile, a different charitable entity set up in 1998, currently called Dundee Charitable Trust, will be renamed the Siobhan’s Trust and continue the charity’s original work.

Alexander Dundee, the founder of Siobhan’s Trust said: “We are very proud of the work we have done in Ukraine. Supporting vulnerable communities is at the core of our beliefs. 

“Therefore, when the invasion took place, we wanted to stand by those communities to do what we could. 

“This work must continue, and Siobhan’s Trust is very glad that the HopeFull team is now in place to ensure a seamless transition.”

David Fox-Pitt, trustee at HopeFull said displaced communities in Ukraine remain in desperate need and the new charity “is committed to supporting these communities for as long as it takes” as well as in the future “wherever the need may be in the world”.

Ian Jamieson and Chris McIntosh have also been appointed as trustees of HopeFull. The team will be led by CEO Troels Henriksen.

Age Concern Central Lancashire rebrands

Meanwhile, Age Concern Central Lancashire has changed its name to Regenerage.

When the national Age Concern charity and Help the Aged merged in 2009 to form Age UK, some local branches such as Central Lancashire chose to remain independent.

Suzanne Carr, chief executive of Regenerage, said it had cost the charity not to change its name earlier.

“We believe that brand confusion has lost us income, the brand licence was an unacceptable tether, and the rebrand is about changing the way we do business for the better,” she said.

“All businesses must invest to thrive and to grow and charities must do the same.

“The costs of the rebranding are an investment in our longer-term future, and we are confident that the benefits will be returned quickly.

“The rebranding is required to improve our visibility and recognition, differentiating us from the large national brand, and appeal to a number of key audiences. 

“It provides Regenerage greater freedom to raise funds, seek out new business opportunities and to extend the services it is proud of into more communities and for a larger number of older people who need and want our brand of care to help them live later life differently.

“We have sought out specialist legal and marketing and PR advice and guidance to help us navigate through the process.”

The charity, which was set up more than 40 years ago, is also expanding including by opening a new retail superstore.

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