Awareness campaign advertises jobs for 'torturers' in Guardian and Independent

01 May 2012 News

Freedom from Torture has launched a campaign to raise awareness of torture around the world by placing mock job adverts in the recruitment sections of two newspapers.

Freedom from Torture has launched a campaign to raise awareness of torture around the world by placing mock job adverts in the recruitment sections of two newspapers.

Three adverts for jobs such as ‘senior human rights abuser for a Central African militia group’ or ‘torturer in a Middle East prison’ first appeared yesterday in the Guardian and the Independent.

Marketing company Ogilvy and Mather developed the campaign for free and paid for the advertising space.

The adverts direct the reader to a page on the charity’s website where they could donate, find out more about the charity and how to get involved.

Keith Best, chief executive of the charity said: “It is hard not to become desensitised to the stream of stories and images of conflict and suffering we all receive through the news everyday. These adverts are designed to make people stop in their tracks and look at torture from a new perspective.”

Best added: “We hope that these adverts will reach new audiences, who are not aware of the vital work Freedom from Torture does, and they will consider joining with us to help survivors and make a stand against torture as a result.”

Click on the thumbnails below to view the adverts.

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