Bridge House Estates (BHE) and its funding arm the City Bridge Trust have rebranded to a singular working name to “create a clearer, more distinct identity”.
This week, the charity announced it would now operate as City Bridge Foundation and use a new logo.
The charity held £1.78bn in long-term assets, according to Charity Commission data for March 2022, and paid out £33.3m in grants the year before.
It was set up 900 years ago for the maintenance of the old London Bridge, is currently responsible for five bridges across the Thames and is administered by its sole trustee, the City of London Corporation.
Rebranding ‘will help to unite the two sides’ of organisation
The charity said that while all the organisation’s operations will be carried out under the new City Bridge Foundation banner, BHE remains its legal name.
It has also published a new logo with five horizontal lines, which reflects “the foundation’s five bridges and a curved line representing the river Thames”.
Giles Shilson, chair of City Bridge Foundation, said that part of the reason the charity decided to rebrand was because some people who are familiar with the work of City Bridge Trust might not know that it was part of BHE.
“Many people are not aware that we maintain five bridges at no cost to the taxpayer, and the surplus funds remaining from that work are used to support charities across Greater London.
“BHE has a long and proud history and City Bridge Trust is well-known in London’s charity sector, but we wanted a name that encompasses all our work.”
Shilson said that the new identity “will help to unite the two sides of our unique organisation and to give greater clarity when we communicate with Londoners”.
“It will underpin our vision of a London that is fairer, safer, more equitable and greener; and support our commitment to further that ambition through our role as a leader in the sector and a funder of organisations working on the frontline to support communities across the capital,” he said.