1 in 10 Brits have donated to charity because of #icebucketchallenge

12 Sep 2014 News

One-sixth of Britons say that they have taken part in an ice bucket challenge, while one in ten said they donated to charity as a result of the challenge, according to a new poll out today.

Civil Society Media's Carys Pugh takes part in the #icebucketchallenge

One-sixth of Britons say that they have taken part in an ice bucket challenge, while one in ten said that they donated to charity as a result of the challenge, according to a new poll out today.

The poll was commissioned by the Charities Aid Foundation and carried out by ComRes. Between 5 and 7 September 2,058 adults were questioned online.

The average amount donated was £5 and almost two-thirds of people who donated considered their donation ‘additional’ to the amount that they usually give to charity. Some 14 per cent said the donation would replace one they had planned to make to another charity and 8 per cent said that they would reduce the overall amount they give to charity this year.

CAF said that the poll shows that #icebucketchallenge is the “most successful” social fundraising campaign to date because 17 per cent of those polled said that they took part, compared to 7 per cent who were involved in Stephen Sutton’s campaign and 6 per cent who took a #nomakeupselfie.

One-quarter of respondents said that they have been involved in a social media fundraising campaign at some point. Younger people were much more likely to have taken part, with 37 per cent of 18 to 44-year-olds admitting to participation compared with 7 per cent of those over 65.

Deborah Fairclough, head of research at Charities Aid Foundation, said: “What we need to do now is help turn these one-off trends into a lifetime of support, getting more people involved in social action regularly.”

Last month a poll by vouchercodespro.co.uk found that 56 per cent of people who had done the challenge had not donated.

More than 247 charities have benefited from #icebucketchallenge campaign according to JustGiving, with the Motor Neurone Disease Association raising almost £4m through its JustGiving page.