More than 1,400 organisations have signed up to take part in the #GivingTuesday day of fundraising, which has been trending on Twitter continuously since early this morning.
An announcement made yesterday by CAF said that more than 1,400 organisations have signed up for #GivingTuesday in 2015, 400 more than signed up for the event the previous year.
As of this morning, #GivingTuesday has been tweeted more than 84,000 times.
Research released by CAF found that one in three Britons would be “likely to donate money to charity on #GivingTuesday”, while a further 21 per cent of people are “likely to spread the word about a charitable cause on social media”.
Today PayPal announced that it will be adding 1 per cent to all donations of £5 or more made to Cancer Research UK for the next week.
Supermarket chain Morrisons has announced that it will be raising money for Sue Ryder (pictured) on #GivingTuesday by selling a “range of brand new products including virtual gifts, cuddly toys and festive scratch-cards”.
Companies such as the Royal Bank of Scotland, BT, PayPal, Facebook and Argos have all also signed up to help raise money for charity on 1 December.
Hannah Terrey, head of policy and campaigns at CAF, said:
“Shopping is a big part of the festive season for many of us, but there is also a real appetite to give something back at this time of year.
“After the consumer frenzy of Black Friday and Cyber Monday, #GivingTuesday is an opportunity for people to do something charitable for a good cause in whatever way works best for them.
“It doesn’t have to cost anything, and it doesn’t have to take any more time than people are able to give. It could be as simple as telling a friend about your favourite charity.
“The UK has a great tradition of being one of the world’s most generous countries. People really took #GivingTuesday to their hearts when it first came to the UK last year. With more than 1,400 charities and businesses signed up to take part this time, this year promises to be even bigger.”
#GivingTuesday first came to the United Kingdom in 2014 and begun in the United States in 2012, as the philanthropic answer to Black Friday. Since its launch, #GivingTuesday has now grown to have more than 30,000 partners in more than a dozen countries.
JustGiving said that total donations on the day went up 46 per cent, while text donations rose by 80 per cent in 2014 compared to the same day the previous year.