#GivingTuesday, the annual day of giving, has launched a new website, branding and a new call to action for people across the UK to “Do Good Stuff”.
#GivingTuesday – which is led in the UK by the Charities Aid Foundation – will take place on 29 November this year and offers an alternative to the “shopping frenzy” that is Black Friday and Cyber Monday.
As part of the launch, CAF has unveiled #GivingTuesday’s new 2016 branding.
The new #GivingTuesday website also launched yesterday and features “inspiring profiles” of charity supporters, promotional films and dedicated sections for both businesses and charities to explain better how the campaign can work for them.
It also launched its new "Do Good Stuff" call to action, and features a countdown to 29 November. So far 74 people have “pledged to do good stuff” for charity.
According to CAF, #GivingTuesday 2015 broke a Guinness World Record for the most online donations in a 24 hour period, as people gave away over £35m to good causes globally.
Digital donations in the UK peaked at £6,000 a minute, with more than 1,400 charities and businesses connecting to hundreds of thousands of potential donors.
Hannah Terrey, head of policy and campaigns at CAF, said: “CAF is really excited to be leading #GivingTuesday for a third year running. #GivingTuesday is a huge celebration of doing good and a chance to shine a light on the fantastic work that charities do across the UK and around the world. It’s the collective action of thousands of people and organisations that makes this day so powerful.
“#GivingTuesday is a brilliant opportunity for charities – small and large – to make some noise and reach new audiences. It’s the perfect time to be creative, share ideas with others and try something different.
"We hope that on #GivingTuesday we can inspire people who wouldn’t otherwise donate or volunteer to do good stuff and be part of this growing global movement.”
She also said that more charities “than ever” are backing #GivingTuesday 2016 – including Cancer Research UK, RSPCA and NSPCC, as well as well-known brands such as Sainsbury’s, ASOS and BT.