From social media to campaigns and websites - engaging content is key to getting your message across and driving support. This session will look at how three charities have redeveloped their content strategies and the lessons they have learned along the way.
This event is designed to provide space for charities to debate with other charities. As a result, there are no corporate spaces available and we will withdraw places booked by non-charity delegates. We will issue a refund minus an administration fee of 15%.
17 March 2020
9.00AM - 9.25AMEvent opens - registration and networking
9.25AM - 9.30AMChair's welcome
9.30AM - 10.00AMHow Battersea digitised its communications
Battersea Dogs & Cats Home digitised its communication by updating newsletters, creating an improved online rehoming application service and using SEO to get the charity’s pet advice to the masses. It then focused on advertising, adopting an ‘always-on’ strategy to ensure the right messages were seen by the right people at the right time. This user-led approach signalled a step change from the previous approach of static messages being broadcast to mass audiences.
Kate Cooper-Owen, head of content and social media teams and Lauren Rayner, head of digital, Battersea
10.00AM - 10.30AMTaking it back to grassroots level
British Heart Foundation has been using its social media channels to get back to the basics of what it does, empowering its hundreds of shops workers, fundraisers and other volunteers to create and share social media content. This gives an authentic voice to those who see the work the charity does and the difference it makes, driving support and donations.
Athar Abidi, Head of Social Media, British Heart Foundation
10.30AM - 11.00AMNetworking coffee break
11.00AM - 11.30AMMaking it authentic
Cancer Research UK has done some excellent work in case studies and authentic story telling over the years. Digital content has helped drive some of its most striking campaigns. CRUK will offer some insight into its experiences, and the thinking and processes behind content production.
Grace Kokkinos, individual giving marketing manager, Cancer Research UK and Bryony Anderson, senior brand marketing executive, Cancer Research UK
Please note that speakers and topics were confirmed at the time of publishing, however, circumstances beyond the control of the organisers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such Civil Society Media Ltd reserves the right to alter or modify the advertised speakers and/or topics if necessary. Any substitutions or alterations will be updated on our web page as soon as possible.
Substitution and cancellation policy: On receipt of your booking form, your place is confirmed. Delegate substitutions are allowed. Refunds on cancellations will only be issued (less a 15% administration charge) up to and including 14 days prior to the event. Refunds will not be issued after this date. Confirmation of cancellations MUST be in writing and sent or faxed to Civil Society Media at 15 Prescott Place, London, SW4 6BS 020 7819 1200 (fax: 020 7819 1210).