Fundraising First Thing: In a new era of GDPR, how has direct mail fundraising changed?

11 September 2018 London

Interactive breakfast seminars which provide a unique forum for open debate and an opportunity to connect with your peers.

This morning seminar will explore how direct mail strategies of different charities have changed in the wake of GDPR. We’ll assess the impact GDPR has had on the way they structure direct mail campaigns, what new processes they have put in place and what results they have seen.

This event is designed to provide space for charities to debate with other charities. As a result, there are no corporate spaces available and we will withdraw places booked by non-charity delegates. We will issue a refund minus an administration fee of 15%. 


11 September 2018

  • 9.00AM - 9.25AM
    Morning coffee and informal networking
    Morning coffee and informal networking
  • 9.25AM - 9.30AM
    Chair's welcome
    Stephen Cotterill, editor, Fundraising Magazine
  • 9.30AM - 9.35AM
  • 9.35AM - 10.00AM
    Getting Donors Preferences Right : How one charity tried to navigate GDPR and keep supporters on side
    • How and when we started planning for GDPR 
    • The actions we planned and the ideas we implemented along the way 
    • What went well, what went not so well, what we learned
    • The impacts on our supporter base and income – so far and possible future

    Samantha Lane

    Director of Fundraising, The Trussell Trust

  • 10.00AM - 10.35AM
    Direct Mail: What has changed since GDPR became law?
    • Key learnings from Womankind Audience Research Project
    • What we did after GDPR
    • Assessing direct mail results after GDPR
    • Highlighting the impacts of GDPR on direct mail:
      • Direct mail can be used to create better engagement – mailmen research
      • Direct mail can be integrated into your supporter journey matrix
      • Digital print =  better targeting cost effectively 
      • Re-emergence and transformation of Direct mail

    Vanessa Clarke

    Individual Giving Manager, WOMANKIND

  • 10.25AM - 10.50AM
    Coffee and networking break
    Coffee and networking break
  • 10.50AM - 11.15AM
    Comparing and contrasting different approaches to direct mail in the wake of GDPR

    Panel discussion

    David Lonie, client services director, Latcham CGL
    Vanessa Clarke, individual giving manager, WOMANKIND
    Samantha Lane, director of fundraising, The Trussell Trust

  • 11.15AM - 11.30AM
    Q&A with speakers
    Q&A with speakers


  • Samantha Lane

    Director of Fundraising , The Trussell Trust

    Samantha has over twenty years’ experience in fundraising and marketing in the voluntary sector.

    From a background in telephone fundraising and direct marketing in agencies, she gained hands-on experience running the appeals office at a general hospital, where she established large-scale community fundraising events.

    She has since worked with a number of high profile charities including the RNLI and is now director of fundraising at The Trussell Trust. She took over fundraising at the charity two years ago and led on the new Asda partnership which will provide over £10million of funding to the charity and its network of foodbanks. To support the charity in its vision to end hunger and poverty in the UK, Samantha and her team are working on ambitious plans to significantly increase income, particularly in the areas of individual giving and volunteer fundraising.

    In her spare time, Samantha is a regular volunteer with Contact the Elderly and lives in Salisbury.

  • David Lonie

    Client Services Director , Latcham CGL

    My role within Latcham CGL is to help our NFP clients achieve the best ROI possible for their direct marketing campaigns.

    Our service is underpinned by clear and accurate account management that delivers projects on time and within budget. Our service scope ranges from individual giving appeals, legacies and donor acquisition through to donor / member reactivation and retention.

    With over thirty years in the industry it would be easy for me to simply rely on my experience and expertise, but keeping up to date with the latest technologies, services and innovations, allows me to support our clients to the full.

  • Vanessa Clarke

    Individual Giving Manager , WOMANKIND

    As Womankind’s individual giving manager, I am responsible for growing Womankind’s individual supporter base, welcoming new supporters to the organisation and keeping them updated on how their support is changing women’s lives across the world.

    I have worked in direct marketing for a number of charities in the last seven years, including The Children’s Society, Leonard Cheshire Disability and Action Against Hunger.

    In that time direct mail has predominately been one of the main methods used for the acquisition and retention of individual donors. I have also managed face-to-face fundraising (private site and a dedicated team), emergency press ad campaigns, telemarketing programmes and online fundraising.

    I am passionate about putting the donor first and building strong relationships with supporters by valuing them as individuals.


"Very inspiring speakers."
Leoni Padilla, Sue Ryder

"Excellent choice of speakers, great mix of attendees. Very timely subject matter."
Gemma Leary, Friends of the Elderly

"Inspiring! A really great mix of experience from the sector."
James Togut, RNIB

"Really inspiring speakers, lots of enthusiasm and energy early in the morning."
Emily Pond, Breast Cancer Now  

"Really enjoyed the learning, a very interesting and diverse group of attendees."
Russell Winch, Zoological Society of London

"Fantastic, engaging and accessible speakers."
Emma Watts, Citizenship Foundation

"Really interesting thoughts on social media, especially in thinking outside of the box in terms of channels."
Liz Burns, Vitalise

"Excellent debate, pitch, tone, timing and engagement. Brilliant topic as well."
Stuart Davie, Paintings in Hospitals

"Great speakers and a very worthwhile conversation."
Mark Wilson, Leukaemia & Lymphoma Research

"Really insightful and enjoyable session, thanks to the content of both presenters."
Sayara Muthuveloe, Urology Foundation

"Great speakers."
Dhivya O’Connor, The Prince’s Teaching Institute

"Great speakers, candid and honest."
Thomas Walshaw, Paintings in Hospitals 

"Both great speakers with lots of experience and lots of examples." 
Sonya Trivedy, Terrence Higgins Trust

"Really thought-provoking seminar with tangible ideas that I can take back to my charity."
Adam Overlander-Kaye, Movement for Reform Judaism

"An inspiring session, going back full of ideas and energised."
Catherine Bosworth, Stonewall 


Early bird by 27 July

Standard fee (after 27 July)  

*All prices exc VAT  This event is designed to provide space for charities to debate with other charities. As a result, there are no corporate spaces available and we will withdraw places booked by non-charity delegates. We will issue a refund minus an administration fee of 15%


106-109 Saffron Hill

Location map and further information