James Milligan

James Milligan

James Milligan is the legal and public affairs adviser for the Direct Marketing Association. He is also involved in lobbying the UK Government, the European Commission and other industry regulators on issues such as financial services data protection and e-commerce legislation.

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The ABC - and D - of direct mail law

There are numerous legalities to bear in mind when creating a direct mail pack, including of course, the infamous Mailing Preference Service. James Milligan gives an overview of what to watch out for.

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