This week War Child has launched a thought provoking video and a number of conservation organisations have been using Twitter to campaign on European law.

War Child UK – Duty of Care

International aid charity War Child launched a hard-hitting YouTube video, which subverts first-person shooting games, as part of a campaign urging the World Humanitarian Summit to focus on the rights of children involved in war.

Duty of Care shows how war is shown through the eyes of a child in the style of a Call of Duty video game. In its first 24 hours the video has been seen more than one million times: 63,000 times on YouTube and 47,000 on Facebook.

Rob Williams, chief executive of War Child UK, said: “We know that child protection interventions in war save lives. In humanitarian emergencies, tangible forms of aid take precedence over protection and education which are chronically underfunded. The truth is, whilst food, water and shelter are daily necessities, they do not keep a child in war safe from harm.”

“The HELP campaign aims to ensure that children are no longer by-passed by the humanitarian system but put at the centre of what humanitarianism is trying to achieve – saving lives and ensuring a peaceful return to dignity and self-reliance.”  

Why we love it: by referencing a popular video game War Child really grabs people’s attention.

RSPB, Friends of the Earth, WWF and The Wildlife Trusts - #DefendNature

This week three conservation charities have been using social media to campaign against changing current EU nature Laws.

So far an online petition started by a coalition of European conservation organisations has reached almost 500,000 signatures.

The Wildlife Trusts has also produced a series of infographics to share on Twitter.

Why we love it: it’s great to see so many organisations working together and being consistent about the message across social media.