In our first round-up of charities making the most of social media to help their campaigns go viral we highlight Guide Dogs’ Pavement Parking campaign, a hashtag from Forget Me Not Children’s Hospital and a film from Save the Children.
Guide Dogs’ Pavement Parking campaign
With a Parliamentary debate on the Pavement Parking Bill scheduled for today, Guide Dogs’ social media team has been out in force to explain why the charity supports the bill, which will extend the ban on parking on the pavement in London to the rest of the country.
The charity’s Twitter and Facebook accounts are calling on people to share photos of any pavement parking. People can tell their MP that they support the campaign using an online form on Guide Dogs’ website.
On its YouTube channel it has shared the video below to show how guide dogs navigate around parked cars.
Why we love it: Guide Dogs is really on top of the news agenda and produced an integrated digital campaign.
Forget Me Not Children’s Hospice #makeamoment
Forget Me Not Children’s Hospice has launched #makeamoment on Facebook and Twitter to encourage people to share snapshots of special times, donate to the charity and nominate others to do the same.
The Yorkshire-based charity, which helps families with children who have life-limiting conditions, has secured corporate support to advertise the hashtag on buses and public places. It has also been busy tweeting local businesses and celebrities about the campaign and sharing case studies to back it up.
In case anyone is not familiar with the process of sharing images on social media it has produced an infographic to explain it.
Why we love it: It is a great example of a local charity adapting a proven viral technique to make it relevant to its own cause.
Save the Children: Thank you for supporting us in 2014
This week Save the Children sent its supporters an email linking to a video thanking them with highlights of the charity’s work in 2014.
The video includes footage from its disaster relief work, UK projects and campaigning successes.
Why we love it: The film is bright and uplifting and remembering to say ‘thank you’ is important.
