With the message that “your final moments should mean as much as your first”, Marie Curie’s 2013 Great Daffodil Appeal advert had more than one person in the civilsociety.co.uk office reaching for a tissue.  

The following film is part of the charity’s annual fundraising drive taking place throughout March. As well as offering its traditional daffodils in return for a donation the charity is suggesting workplaces and schools hold a ‘wear something yellow’ day on 1 March, and is encouraging people to learn and perform a dance routine in return for sponsorship.

 

 

Every Friday civilsociety.co.uk features an innovative or effective use of film by a charity. If you would like to draw our attention to your charity's film, or even someone else's please email [email protected].