Save the Children has joined up with Ellie Goulding to use her song I Know You Care as its #song4syria to raise money for its Syria Crisis Appeal.

The accompanying video calls on people to buy the song and share the film. The series of disturbing photos of Syrian children caught up in the conflict are interspersed with stark facts about the number of civilians affected, and set to Goulding’s haunting tune – how could anyone fail to be moved?

So far the film has had more than 364,000 views on YouTube and the charity is aiming to reach half a million. A minimum of 20p from the sale of each 99p download on iTunes will go to Save the Children.

 

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