Oxfam launched its latest campaign calling on people to give others a lift with television adverts appearing just as people were tucking into their turkey sandwiches on Boxing Day.

With the message that when you help one person they are able to help those around them, Oxfam urged people to text and donate to Lift Lives for Good.

The advert was inspired by an Oxfam programme where people in Sri Lanka were provided with cows, training and support to establish a co-operative. This led to more cows, milk and co-operatives being set up by local groups to make ice-cream and ghee, creating more jobs, better incomes and opportunities for more people.

 

 

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