It's the meme that refuses to go away, and now Jon Snow is in on the action as he does the Harlem Shake for youth charity SPAT.

Since the first Harlem Shake was posted on 2 February in Australia the craze has spread globally with the original version amassing an enormous 44.9 million views to date. It has since been parodied innumerous times with the Jon Snow Harlem Shake, for the Social Purpose and Time charity, forming one of the latest wave.

At time of publication the Jon Snow Harlem Shake, posted yesterday (11 April) has amassed 13,414 views and no doubt lifted the profile of the small charity founded in 2011. With his irresistible charm, civilsociety.co.uk thinks Channel 4 News presenter Jon Snow's moves are likely to be viewed considerably more in the coming weeks.  

 

 

 

Every Friday civilsociety.co.uk features an innovative or effective use of film by a charity. If you would like to draw our attention to your charity's film, or even someone else's please email [email protected].