Almost as soon as the London Marathon has ended it is time for charities to start recruiting runners for then next one. With that in mind Anthony Nolan has produced some highlights of this year’s event to inspire potential runners.
The charity, which was the official Marathon partner this year, interviewed its runners as they finished the race to find out why they were taking part and how they had found the experience.
With a rousing soundtrack the video mixes the interviews with footage from the race to encourage people to sign up for next year's event. It also uses YouTube’s embeddable link feature to include a link to its website where people can sign up, on the video.
Anthony Nolan’s 500 runners have collectively raised £1m for the charity this year.
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