WWF joins up with Netflix to showcase its projects to a global audience

16 Apr 2015 News

WWF has announced a partnership with the international streaming service, Netflix, to produce a new natural history programme to tell the stories of some of the world’s rarest animals and remotest natural habitats.

WWF has announced a partnership with the international streaming service, Netflix, to produce a new natural history programme to tell the stories of some of the world’s rarest animals and remotest natural habitats.

The charity is providing access to its projects around the world and will collaborate on multi-media storytelling for the eight-part Our Planet series.

Colin Butfield, executive producer at WWF, said: “Our Planet will inspire millions of people around the world by showcasing the planet’s most precious species and most fragile habitats through a visionary series and cutting-edge multimedia storytelling.”

Our Planet is being produced by Silverback Films, which is led by Alastair Fothergill and Keith Scholey, who created Planet Earth, Frozen Planet and Blue Planet for the BBC. The series will be filmed using 4k technology, cameras with a horizontal resolution of 4,000 pixels, and will air across Netflix’s territories in 2019.

Fothergill said: “Our Planet is going to raise the bar for natural history landmarks. We will reveal the most amazing sights on Earth and show them in ways they have never been seen before. Partnering with Netflix and WWF gives us the ability to reach and enthuse global audiences with the wonder and importance of the natural world.”

Currently Netflix is available in 50 countries and has 57 million members. Lisa Nichimura, vice president Neflix original documentaries, said: “The Planet projects have enjoyed great success on Netflix and have helped launch new technologies for viewing at home. We think watching Our Planet, fully on-demand in 4K, will be an unforgettable experience for our members.“

 

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