The Woodland Trust has won the Plain English Award for its new website this week.
The Woodland Trust's website, which launched in November, was one of two winners of the Plain English Campaign’s celebration of individuals and organisations who have avoided using jargon.
More than 100 nominations were received by the Plain English Campaign from members of the public and supporter groups. Ten were then shortlisted and sent to judges. The Automobile Association was the other organisation to be praised for its website.
Matt Alexander, digital content manager at the Woodland Trust, said the charity is delighted with the award.“It’s recognition for the hard work the organisation has done over the past ear to create a website that the organisation and its supporters can be proud of,” he said.
The Plain English Campaign said the charity won the award because of the simplicity of the design and content. “The site is attractive, easy to use, well written and informative,” it said.
Manchester-based agency Code Computerlove built the Woodland Trust’s new website.
Previous recipients of Plain English Campaign's website award include Bupa, MP Mike Crockart’s site and the National Trust.
The Plain English Campaign also uses its awards as an opportunity to point out those who need to improve. This year the ‘foot in mouth’ award went to Godfrey Bloom MEP, who earlier this year described women who did not clean behind their fridges as “sluts” at a women in politics event at the Ukip party conference.