Andrew Rosenfeld, former chair of the NSPCC Full Stop campaign, has founded a new mobile phone company that pledges to give a quarter of its profits to charity, and has recruited Sir Christopher Kelly and Kevin Curley as trustees of the associated grantmaking foundation.

As well as giving 25 per cent of profits to charity, the People’s Operator (TPO) also lets customers donate 10 per cent of their call, text and data spend to any charity or good cause of their choice. 

And any charities that sign new customers up to the network can receive 10 per cent of all those customers’ spending on calls, texts and data.

Grants will be distributed by the TPO Foundation, an independent charity which aims to strengthen society and support local communities.  Its chair will be Sir Chris Kelly, currently chair of the Committee on Standards in Public Life and chair of the King’s Fund, and its two other trustees will be Kevin Curley, former Navca CEO and a trustee of CFG, and Rosenfeld himself (pictured).

Charities that are already working with TPO include NSPCC, the Trussell Trust, ChildLine, Islington Giving, Regenerate and Claxton House.

TPO is privately funded by Airnet, a UK-registered company wholly owned by Andrew Rosenfeld. TPO's other two shareholders are Mark Epstein and Tom Gutteridge, co-founders of digital communications company Mass1.

Rosenfeld was co-founder, chief executive and chairman of Minerva plc, the FTSE 250 property investment and development company, which was founded with an issued share capital of £70,200.  Rosenfeld stepped down as chair when the company was valued at around £600m. He is one of the UK’s richest men, the largest private donor to the Labour Party, and in September was appointed by Ed Miliband to be the party’s "chair of nations and regions", to work on supporter engagement and fundraising across the UK.

TPO customers will be able to receive updates via their mobile on how their money is being spent by the good causes they have chosen to support.