Vodafone has become the first mobile phone operator to commit to passing on to charities 100 per cent of donations via its text message services.
From today, UK charities will receive the full amount when donors give £1 or more via Vodafone’s five-digit short code numbers.
Donors will still pay their standard SMS rate to make the donation.
The news was welcomed by John Low, chief executive of the Charities Aid Foundation.
"This is terrific news. It is very generous of Vodafone to commit to processing donations for free.
“Donating by text is popular because it is instant and easy for donors but in the past high charges have put donors and charities off. Charities will celebrate this announcement."
Vodafone gives charities 100 per cent of SMS donations
Vodafone has become the first mobile phone operator to commit to passing on to charities 100 per cent of donations via its text message services.
