Twitter is not a fundraising tool

22 Nov 2011 News

Fundraisers should not rely on Twitter according to founder of Twestival, Amanda Rose.

Fundraisers should not rely on Twitter, according to founder of Twestival, Amanda Rose.

She was speaking at civilsociety.co.uk’s Mobile and Digital conference yesterday, and said: “I don’t know anyone who makes money on Twitter, it has to be parlayed with something else.”

In July IT professional Simon Painter launched Giv2.it as a way for Twitter users to donate through the social network.

Speaking to civilsociety.co.uk he said: “She has a point in a way – until I created Giv2.it getting people to donate on Twitter was difficult.”

Since the launch almost 100 users have signed up and 75 charities have received donations totalling about £300.

An online campaign, Tweets for Balls, is now using the platform as its main method of fundraising and is hoping to raise £1,000 by the end of November. So far it has raised £125.

Painter added that, in terms of numbers of users, “Twitter is never going to be as massive as Facebook. I just wanted to make sure that there was an option for those people who wanted to, to donate via Twitter.”

Last month Twotto, a Twitter-based lottery, launched and hopes to raise money for charity through advertising to followers. Once it has 100,000 followers it will start weekly prize draws, based on a fixed 2 per cent of how many people follow the lottery. A randomly-selected follower will receive 1 per cent while the person who recruited the highest number of followers will receive the other 1 per cent to donate to charity. The lottery currently has 433 followers which equates to a prize fund of £4.