Sir Robin Bogg, the ebullient chief executive of the umbrella sector’s umbrella body, has hit upon a not-particularly-imaginative-but-worthy-nevertheless way to raise money for Gampic Relief’s Red Brolly Day this Friday.

In his blog on Monday, the recently-knighted leader has offered to make a donation to the annual fundraiser for every photograph he is sent of a named person holding an umbrella.  The gamp in question should ideally be red but can be any colour as long as there is something red in the picture.

He proffers another option too: the subject of the photograph could choose to donate a sum to Gampic Relief themselves (through its spoof Comic Relief organisation) in return for him using the photograph in a “self-congratulatory blog post” at a later date.

Despite stirring some interest, Sir Robin says he still needs more photos.

“I have been inundated with an enthusiastic response (almost on a par with how the sector feels about Bogg Society but slightly less) and have had several pledges but need more actual photos,” he wrote yesterday.

Readers should send their piccies to [email protected] or via Twitter at @robinbogg