Sightsavers has today unveiled its new look international brand identity to tie in with its revised mission and vision.

The results of the eight month-long re-brand process is a new yellow and white on black background, a contrast to the purple-hued previous logo. The charity specifically wanted the new logo to be clear and easy to read for people with vision impairment.

Dr Caroline Harper, chief executive of Sightsavers, said that the linked rings of the new logo represent a new focus on partnerships with other charities and government. “We wanted a brand identity that would reflect that we are experts in the field of eye health and distinguish us from other charities, helping us to fundraise, campaign and deliver eye care and support services to even more people in the future,” she said.

Saatchi and Saatchi Design worked on the rebrand project, conducting a proportion of the work on a pro bono basis.