Shelter has opened its seventh “boutique” charity shop designed by celebrity Wayne Hemingway after commercial success at similar stores.
The shop on Tranquil Vale in Blackheath was opened by Hemingway on 21 June and is the seventh "Boutique by Shelter" opened in London. The first one opened on Finchley Road in October last year. Hemingway also designed a boutique shop for the charity in Glasgow.
A spokesman for the charity told Civil Society News that the boutique stores have taken in more money on average than the charity's regular shops, but was unable to release figures due to commercial sensitivity.
He said the charity is also planning to open two further boutique stores in London.
Shelter is recruiting volunteers at the new shop and offering training for a National Vocational Qualification (NVQ) in retail skills, team leadership and customer service to successful applicants.
It is also calling on Blackheath locals to visit the shop and donate clothing, books, and other household items. A free collection service is available.
Hemmingway said: “I’m over the moon to be able to officially launch the latest addition to the Shelter family of charity shops, which is a bright and friendly addition to this community.
“Shelter is a charity very close to my heart, and every penny spent in their boutiques contributes a huge amount to helping the millions of people and families fighting bad housing and homelessness.
“Everyone should have access to a safe, secure and affordable home – and what better way to help make that happen than by donating to this new store, or coming in to bag a bargain?
"Having started our business selling second-hand clothes 38 years ago, and understanding the value of charity shops, the HemingwayDesign team have relished helping Shelter develop their new store format and are heartened by the increase in takings that is resulting. We are sure that Boutique by Shelter here in Blackheath will add to that success."