Save the Children has claimed the top spot in this year’s Social Charity 100, with Unicef UK slipping from first to 11th place.
    
This year’s biggest climber was Comic Relief which jumped from 52 in 2012 to second this year. It is the third year that Visceral Business has carried out the analysis of 280 charities’ use of social media to come up with the Social Charity 100 rankings.

Anne McCrossan, managing partner at Visceral Business, said: “While follower levels have increased substantially, this is not being matched by how well charities are evolving to meet user-led needs in quite the same way, with only slight progress made over the last 12 months in terms of use of internal tools, HR and impact reporting.”

In its report, which was carried out in partnership with JustGiving, Visceral Business found that while charities’ income has fallen the amount of support they have on social sites has increased. In 2012 the top 100 social charities had one follower on Facebook or Twitter for every £2,707 it earned; in 2013 this ratio was one supporter for every £714.

The report also notes that while Facebook and Twitter are still the most widely used platforms, charities are also engaging on newer platforms such as Storify, Vine and Tumblr.

Overall the top ten charities in the 2013 index are (2012 ranking in brackets):

1. Save the Children UK (7)
2. Comic Relief (52)
3. Oxfam (9)
4. Dogs Trust (6)
5. The British Museum (18)
6. Tate (13)
7. Macmillan Cancer Care (5)
8. Cancer Research UK (2)
9. British Red Cross (30)
10. The National Gallery (61)