Save the Children has launched an online campaign through MSN’s Royal Wedding hub, encouraging people to hold a fundraising street party for the charity’s No Child Born to Die campaign.

The recently-launched Royal Wedding hub is the first use of HTML5 technology by MSN. As part of the hub visitors will be invited to upload pictures of themselves celebrating the wedding.

More than 100,000 user images will then make up a deep-zoom mosaic of Prince William and Kate Middleton whihc will be available to buy as a poster. Microsoft Advertising will donate £1 to Save the Children for each poster sold.

Microsoft expects the the Royal Wedding hub to attract up to 16 million views.

The wedding falls during the charity’s annual fundraising week and money raised will go to the No Child Born to Die campaign which focuses on reducing children dying from preventable diseases.  

The six-week campaign is called Born to Party. Banner and title advertising on the Royal Wedding homepage will also link through to an advertorial landing page where visitors can register for a party pack which includes bunting, balloons and a ‘pin the tail on the Corgi’ game.

The charity hopes to drive donations and mailing list sign-ups.

Ceri Richards, head of marketing communications at Save the Children, said: “We know that people up and down country are already planning street parties so we are encouraging them to raise money whilst they party.”