The amount raised from corporate fundraising has grown by 12 per cent per year for the last three years but there is still scope for more, according to a report from the Institute of Fundraising and Good Values.
Corporate Fundraising in the UK, which is published today, aims to provide a snapshot of the current state of play of corporate fundraising concludes that there is “real potential for growth”.
Over the last three financial years the report says that there has been a consistent increase of 12 per cent in the average amount raised by corporate fundraising.
By comparing the number of staff involved in corporate fundraising with the amount of income generated the report found that on average fundraisers raised just over £300,000 per year.
To produce the report 87 organisations were surveyed about their corporate fundraising activity and ten in depth interviews were carried out with people in charge of corporate fundraising.
Almost all of the survey respondents thought corporate fundraising is a growth area and two-thirds said that they plan to invest in it over the next two years.
Daniel Fluskey, head of policy and research at the IoF, said: “We know that there’s real potential out there for our members to grow corporate fundraising income and develop a wider range of partners with the corporate sector.”
The report found that finance and retail were the two most generous corporate sectors, with each accounting for 23 per cent of the support provided to the sector.
The full report can be downloaded for free from the IoF.