The Charity Commission and the Fundraising Regulator have published joint guidance for members of the people who want to raise funds for charities.
It recommends that people asking for donations set a clear target and time limit for their appeal, tell donors upfront about any expenses that will be deducted, and use a reputable online fundraising platform over a personal bank account.
The guidance also advises people to fundraise for a named charity from the outset, and to be transparent in all communications about what the money is being raised for, including the charity’s name and registered number.
This is the first time the regulators have issued such guidance, which is intended to prevent unnecessary stress for well-meaning individuals who set up fundraising pages.
The regulators also want people to use the guide to avoid genuine charity fundraising potentially being mistaken for a scam, which could result in regulatory intervention.
David Holdsworth, chief executive of the Charity Commission, said: “When you’re fundraising for a cause you care about, it’s important to know your legal responsibilities.
“That’s why we’ve partnered with the Fundraising Regulator to create this guide – helping you raise money for your chosen charity in a way that’s legal, ethical, and effective.”
Gerald Oppenheim, CEO of the Fundraising Regulator, said: “Whether raising money through sponsored challenges, community events or emergency appeals, fundraisers have an important responsibility to ensure donations reach their intended cause.
“This guidance gives members of the public the practical information they need to follow the law, build trust with donors and avoid problems that could prevent charities from accessing funds quickly and effectively.
“We encourage anyone planning a fundraising appeal to read the guidance before they begin.”
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