Race for Life heads list of 20 most successful mass participation events

05 Aug 2014 News

Race for Life has topped a list of the 20 highest earning mass participation events, raising £51m for Cancer Research UK.

Race for Life has topped a list of the 20 highest earning mass participation events, raising £51m for Cancer Research UK.

Macmillan Cancer Support’s World’s Biggest Coffee Morning, which raised £20.5m in 2013, came second in the rankings, compiled by the events company Massive and published at the end of last month.

Movember, which made an estimated £20m for men’s health charities in 2013, mainly Prostate Cancer UK, is listed in third place.

The top 20 events raised £132m in 2013, up £9.6m on the previous year.

Four new events, including the Dryathlon, Go Sober, Night In and Hero Ride, feature in the list. But the top five are all 10 years old or older, Massive said.

The events agency compliled the list based on 45 of the largest mass participation events and campaigns. It approached the organisations for figures on how much they raised in 2013 and 2012.  

The rest of the top 20 is as follows:

  • Walk the Walk’s Moonwalk - £7.5m
  • British Heart Foundation’s London to Brighton Bike Ride - £4.4m
  • CRUK’s Shine Night Walk - £4.3m
  • CRUK’s Dryathlon - £4.2m
  • Marie Curie Cancer Care’s Swimathon - £2.9m
  • Macmillan’s Go Sober October - £2.4m
  • Breast Cancer Campaign’s Wear it Pink - £2.1m
  • CRUK’s Relay - £1.8m
  • Alzheimer’s Society’s Memory Walk - £1.6m
  • Jeans for Genes’ Jeans for Genes Day – £1.5m
  • Help for Heroes’ Hero Ride – £1.5m
  • Macmillan’s Night In - £1.3m
  • Save the Children’s Christmas Jumper Day - £1.3m
  • Royal Marsden Hospital’s Marsden March - £1.8m
  • Marie Curie’s Etape Series - £1.1m
  • Action for Children’s Byte Night - £1.1m
  • Marie Curie’s Walk 10 - £853,000

Massive said the list is based on gross income reported by the organisations concerned, but the figures for Moonwalk and Movember are estimates based on the information publicly available.

According to the Movember Foundation’s website the campaign raised £76.1m globally in 2013 and further information will be available this month.