Pennies, the digital charity box, has announced that it now supports donations via Apple Pay.
The microdonation platform, which works in partnership with 60 retailers to encourage shoppers to top up their payment with a digital donation, in a similar way to how they would traditionally put their change in a donation box, announced the new donation option today.
Apple launched its donation feature earlier this year in the UK when it also signed up 22 charities.
Alison Hutchinson CBE, chief executive of Pennies, said: “We’re thrilled to be able to expand the micro-donation movement across the UK via retailers’ apps and Apple Pay, and to support many more causes and communities as a result. This announcement changes the pace of feel-good giving in the UK, meaning millions more customers could give their small change a big purpose through retailers such as Domino’s.”
Since it launched in 2010, 45 million donations have been made via the platform to over 200 charities.
Retail partners include Domino’s Pizza, Boots Opticians, Dixons Carphone, Topps Tiles, Virgin Holidays, Zizzi restaurants, The Entertainer toy shop, and Rontec roadside retail outlets.
Contactless solution
Pennies has also launched a contactless solution for people paying in branches of The Entertainer.
Gary Grant, managing director of The Entertainer, said: “It has been so exciting for The Entertainer – as Pennies’ first retailer and now with 1 million donations annually raising over £400k – to be the first to adopt its contactless option in our stores. In just a few weeks, we have seen our generous customers’ donations double, which will have a huge impact on local children’s hospitals.”
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