The telephone fundraising agency NTT Fundraising has entered voluntary administration, but its 98 staff have been transferred to a new agency, NTT, which will continue to provide services for 25 charities.
Committed 2 Communications Ltd, trading as NTT Fundraising, entered voluntary administration on 27 March 2019 by director appointment after receiving professional advice.
Directors created a restructured agency model and purchased the company’s viable assets from the administrator, SFP Restructuring Ltd.
Directors, Dave Clark and Natalie Bailey secured funding and bought assets including staff contracts and the NTT Fundraising brand.
Dave Clark, NTT director, said: “I joined the fundraising profession in 2003.
“By 2005 I was completely hooked on a sector so full of vibrancy and passion that even after the difficult climate of the last few years, I still very much believe in what we do.
“We have been able to partner with a funder who shares our belief in the power of this sector and so with their help we’ve been able to secure the future of NTT and the huge pool of talent that it holds.”
The new company said responses have been unanimously positive and supportive as clients and suppliers transfer to NTT.
It said no charities will be owed any money and live charity campaigns will continue uninterrupted.
The future of NTT
NTT said that dropping the word "fundraising" from its name reflects its broader service offering, providing telephone campaigns alongside SMS, email, white mail, digital production, social media and strategic fundraising consultancy.
Natalie Bailey, NTT director, said: “The future for charity telephone communications is looking bright, we recognise that telephone fundraising will always have its place within the world of charities.
“But campaigns are becoming increasingly more complex and we plan to continue to develop services for charities with more sophisticated and insightful use of the telephone, combined and integrated with other channels and touch points, to engage more deeply with supporters and positively build on their relationships.
“We are excited about the future and believe that NTT now has a positive outlook as a result of this restructure.”
NTT Fundraising saw a major drop in traditional telephone fundraising campaigns in 2015, but says it recognised growth in supporter stewardship and stability in events campaigns.
The company’s client list has included Great Ormond Street Hospital Charity, Dogs Trust, WWF UK, and Macmillan Cancer Support.
It raised between £10m and £15m per year for charities and found 25,000 new regular givers each year.