NSPCC is turning to Facebook to boost its in-memoriam giving.

The children’s charity is to launch a Facebook app, which will appear on a tribute fund creator's Facebook page and also allow the creator to email their Facebook friends with a request to contribute to the fund.

The charity is hopeful that the application, and the ability to track traffic via Google Analytics, will spur increased donations to its in memoriam facility. Lisa Munden, legacy marketing manager at NSPCC, said: “The Facebook application makes it very easy for fund organisers to reach people most likely to donate – they can easily select the friends who knew that person in order to invite donations.”

The application is developed by Our Lasting Tribute, the in-memoriam platform run by marketing agency Whitewater.