The National Society for the Prevention of Cruelty to Children has seen its income fall for the fifth consecutive year.

The charity’s income fell by £3.5m to £125.9m, following a consistent decline from £157.5m in 2009, according to its latest accounts for the year 2013/14.

It received £110.6m in donations, gifts and legacies. The remainder came mostly from events, investment and service delivery.

Its spending for the year was £124.5m, up from £121.9m in 2013. Of this, £98m was charitable expenditure, which included costs of services for children and families and the charity’s ChildLine service.

A further £26.7m was spent on generating income, which included receiving voluntary donations, undertaking fundraising activities and attracting new supporters.

The NSPCC’s chief executive Peter Wanless, who joined the charity in June of last year, said in the annual review: “In my first year at the NSPCC I have been incredibly excited by the passion and determination NSPCC supporters, volunteers and staff have shown in their efforts to protect children from abuse and neglect.”

Last year’s accounts showed an operating surplus of £8.2m, however this year’s show that total cash and investments decreased by £1.5m to £54.2m, with the cash generated from the operational surplus in the year offset by pension scheme funding and capital expenditure on its new service centres and a number of IT projects.

The highest earning employee received between £130,000 and £140,000, with 55 employees earning over £60,000. This was up from 52 in 2013.

The average number of employees on the payroll for the year was 2,006, down from 2,017 in 2013.

In September, the charity announced it was rebranding in a bid to turn around its declining income.

Since its successful Full stop Campaign, its income has continued to decline so the NSPCC is replacing the slogan with new branding to focus on the NSPCC’s work and how it is preventing child abuse. Its new strapline will be ‘Every child is worth fighting for’.