New research conducted for Stand Up to Cancer shows that the average British adult gives over £28,000 in total to charity during their lifetime.
The study, commissioned by Hyundai UK and Stand Up To Cancer, which is part of Cancer Research UK, showed that the average UK adult gives over £28,000 to charity in a lifetime; with over £16,000 being given through direct debts, around £8,000 worth of donations to shops and more than £1,000 to collection boxes during their lifetime.
The study said that, given the average UK salary is £27,600, the average Briton “will donate more than year’s wage to good causes during their life”.
The study, which polled 2,800 adults across the UK with 100 respondents split across 28 different cities, said that the average person UK adult donates £23.04 a month to charity through direct debit. It also found that over 1 per cent of the population donate more than £300 a month to charity through direct debit, meaning they would donate in excess of £200,000 in a lifetime.
The survey found that, of the total income donated by respondents, 25 per cent of it was being generated from contactless donations. A further 10 per cent said they’d likely contribute more to charity “if they could use contactless payments”.
Most generous city
The survey also found that Oxford was the most “generous city” in the UK, followed by London.
Oxford residents were found to spend, on average, over £160 in charity shops a month and donated on average £33.83 a month to charity through direct debits. Over a quarter of Oxford respondents also said they would leave money to charity in their will.
London was found to be the second most generous city in the UK, with respondents donating £29.03 a month through direct debits and donating more than £30 a year to charity collection boxes. 20 per cent of respondents said they would leave a gift to a charity in their will.
Cardiff was found to be the third most generous city in the UK. Respondents gave on average £29.68 a month in direct debits, but spent less in charity shops.
Hyundai announced that it had designed and built the world’s first contactless car to help raise money for Stand Up To Cancer in April. The zero-emission vehicle features five contactless donation points for members of the public to use and has Stand Up to Cancer branding.
Rachel Carr, head of Stand Up To Cancer, said: “Stand Up To Cancer is all about driving forward game-changing science that saves lives. And we couldn’t do it without the support of the amazing people who are joining the rebellion against the disease by donating, fundraising and sponsoring our research.”
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