Rapidata has launched a smartphone fundraising app for UK charities, with the Prince’s Trust and Comic Relief among its first users.
The Mobile Fundraising App is available on iPhone and Android, and can be customised with charities' own branding.
Users can make donations via credit card and PayPal, share information through Facebook and Twitter, monitor their fundraising progress and access a message board.
It was developed by Rapidata partner and Canadian-based digital fundraising company Artez Interactive, and is specifically configured to enable gift aid.
In a pilot for Comic Relief earlier this year, more than 3,700 people downloaded the app.
Existing users of Rapidata’s web technology are being given a free update, redirecting smartphone visitors to a mobile-optimised donations page.