The Big Lottery Fund and the Heritage Lottery Fund have today unveiled new branding to help deepen the “connection between players and the great projects” supported by the funders.
The grantmakers, which distribute money to charity raised through the sale of National Lottery tickets, said that they wanted to make a “clearer link” between playing the National Lottery and charity.
The Big Lottery Fund has changed its name to The National Lottery Community Fund, spending £58,000 on new branding. The Heritage Lottery Fund has become The National Lottery Heritage Fund, spending some £28,000.
Both have also changed their logos to use The National Lottery’s crossed-fingers.
Secretary of state for digital, culture, media and sport, Jeremy Wright, said: “Over the past 25 years, The National Lottery has raised over £39bn for good causes. It has helped to improve the lives of millions of people and protect and promote our precious heritage.”
He added: “Good causes have always been at the heart of The National Lottery and this new brand will make that link even clearer. I hope it encourages more people to play and make a positive difference.”
The Big Lottery Fund handed out £508.5m of National Lottery funding to 11,000 community projects last year. Since 1994, The Heritage Lottery Fund has invested some £8bn in UK heritage projects.
'Many people weren't aware of the National Lottery's impact'
Dawn Austwick, chief executive of The National Lottery Community Fund, said: “As the largest community funder in the UK, we see the amazing achievements of thousands of people-led projects every year. From social groups for young carers to baking classes for the older generation, from craft workshops in rurally isolated areas to support sessions for new parents, communities are thriving thanks to The National Lottery. By deepening the connection between players and the great projects they are supporting, we can make sure more people understand the incredible difference they make across the UK.”
Ros Kerslake, chief executive of the National Lottery Heritage Fund, said: “In 25 years The National Lottery has transformed the UK. Historic high streets and public parks have been revitalised; native wildlife has been protected; our museums and cultural attractions are now world-class; and stories and memories have been preserved. But beyond the millionaires it’s created, many people simply aren’t aware of its impact on our daily lives. By putting The National Lottery brand front and centre of our own, we hope to help change that.”
The National Lottery is operated by Camelot and MPs have been concerned about falls in ticket sales and the amount going to good causes in recent years, while its own profit increased.
Last autumn Camelot announced that both ticket sales and returns to good causes has risen in the first six months of the 2017/18 financial year.