A local Mind charity has exited the national federation and rebranded as it plans to expand its services across London.
West Central London Mind today revealed its new “fully autonomous and independent” identity as mental health charity Allkind.
In its announcement, the charity said it would continue offering the same mental health services to its 22,000 beneficiaries and explore “new possibilities for expanding community-based services across London”.
Simon Thompson, chief executive of Allkind, said: “Right now, with mental health services being stretched, the demand for support has never been higher.
“We feel this is the right time for the organisation to spread our wings and fly alone, allowing us complete autonomy and greater freedom over our destiny.
“Looking ahead, we aspire to expand beyond the boroughs we currently work within and become a leading London-wide provider of mental health and wellbeing support.
“Delivering support with kindness is our credo, which is why our new name is perfect.”
As West Central London Mind, the charity had a total income of £7.71m in the year to March 2025, including £6.36m from 30 government contracts, and employed 143 people.
According to its former website, the charity received less than 1% of its funding from the national Mind charity.
The organisation dates back to the mid-1980s when local Westminster and Wandsworth Mind charities were formed, with the two organisations merging in 2015.
It merged again with local Minds in Brent in 2017 and Kensington and Chelsea in 2024 to form West Central London Mind.
Allkind did not say how much it spent on the rebrand but it worked alongside a B-Corp branding agency, which it paid from a development fund.
Its new logo represents a circle of people with their arms up and the A for Allkind.
National Mind: ‘We wish them every success’
Lucy Dodd, strategic lead for Mind in London at the national charity, told Civil Society: “West Central London Mind left the Mind network on 31 March.
“We wish them every success as they now move forward as a new independent charity – Allkind.
“Local Minds across the capital will continue to support everyone who needs them through strengthened partnerships, creating a more connected and flexible approach to service delivery.
“We are committed to providing high-quality mental health support to people through their local Minds, whichever borough they live in.”
