Online fundraising platform, JustGiving, had a total revenue of £27m in the year to December 2017 according to its annual accounts, but it has stopped saying how much is raised for charity via its platform.
JustGiving filed its annual accounts with Companies House on Friday – over a month late – which show its turnover rose from £24.5m in 2016 to £27m in 2017 “reflecting the increase in users and the continued growth in the popularity of online donation platforms”.
The company’s profit also increased and it benefited from a £3m tax rebate as a result of being bought by Blackbaud towards the end of the period.
Operating profit was £1.2m, up from £573,000 the previous year.
Unlike in previous years JustGiving has not said in its accounts how much money was raised for charity using the platform, although based on previous figures, it is likely to be around £500m.
Civil Society News understands that JustGiving will no longer be providing this figure because its parent company, Blackbaud, is listed in the United States and considers it to be commercially sensitive. Blackbaud does not provide customer count or the total amount raised for any of its products.
JustGiving's biggest cost was staff at £12.7m. The average number of employees was 122, down from 141 in 2016, with the number of people employed in its technology team falling by 17 from 75 to 58.
This was due to vacant positions at the end of the year and JustGiving is expected to see its staff number increase in future reports.
£3m tax rebate
The accounts show that the acquisition by Blackbaud on 2 October 2017 has led to a £3m tax rebate.
This is connected to share options received by the previous owners after the sale.
JustGiving was sold to Blackbaud by its founders for around £95m.
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