Mobile traffic to JustGiving’s website overtook traffic from desktop devices for the first time during the London Marathon, with donations from mobile devices topping £300,000 on the day.

Last Sunday 58 per cent of traffic to the fundraising platform came from mobile devices with 20 per cent coming from Facebook’s mobile apps.

Anna Kuriakose, head of product at JustGiving said: “Just looking at the number of smartphones in the crowds on Sunday brought home just how important mobile has become in mass-participation events. Nowhere is this truer than in the field of giving, where we can see that mobile is driving unprecedented levels of engagement and generosity.”

Additionally 1,700 runners signed up for a JustTextGiving and 12,000 text donations were made via this donation platform.