JustGiving launched a free guide yesterday to help charities use data to shape fundraising strategies.

The What’s Data Got To Do with It? survey of 100 charities, revealed that 82 "don't have time" to accurately analyse data. 

Fifty-seven said they found it difficult to compile the data they needed at all and just 24 said they were collecting, analysing and implementing data as part of their strategic planning and decision making. 

Mike Bugembe, chief analytics officer for JustGiving, said: “In an increasingly noisy digital universe charities need to harness the power of big data to create hyper-personal experiences that build longer-lasting relationships with their supporters.  

“Combining this approach with a deep understanding of their supporters’ networks will ensure they’re reaching the right people in the right way and at the right time – providing value for both the charity and for their supporters.”

The survey was conducted in partnership with Social Misfits Media and the Institute of Fundraising.

Carlos Miranda, founder of Social Misfits Media, said: “With 24 per cent of charities admitting to not using data to inform their fundraising decisions we wanted to create a resource to help charities of all shapes and sizes kick-start their journey to better data collection, analysis and implementation.

“Data is revolutionising our online lives and the way we interact with brands. When we shop or listen to music through platforms like Amazon and Netflix, we are provided with a personally tailored experience driven entirely by data. But data science is a vast and complex world.”