JP Morgan has said its social investment activity, which is now worth around $37m, will focus on addressing the needs of low-income and excluded populations worldwide through direct investment in for-profit, scalable businesses.

It revealed its strategy in a new report on its social finance activity this month, in which it said there was a potential market for impact investments of $400bn to $1tr over the next ten years.

The report said going forward JP Morgan would seek to provide financial products and services in the impact investment field through a three pronged-approach, which includes growing its own social investment portfolio, creating and distributing social investment products to investors, and delivering research and data on the market.

It said its social investments will focus on addressing the needs of low-income and excluded populations worldwide through direct investment in for-profit, scalable businesses.

JP Morgan’s $37m social investment portfolio includes UK social investment intermediary Bridges Ventures, in which it invested £2.75m this year. Bridges Ventures supports scalable social enterprises with a focus on serving the most deprived 25 per cent of the UK.