The Chartered Institute of Fundraising has revealed its new website and brand, and outlined plans to provide more support to members.
The professional membership body for UK fundraising achieved royal charter status earlier this year and said then that it was working on a full rebrand.
Yesterday it formally launched the new logo, website and customer relationship management system (CRM) as part of its evolution as a chartered body.
This is a product of months of work with digital agency William Joseph. The umbrella body did not share the cost of this redesign.
It recently achieved a Royal Charter from the Queen, and fundraising as a profession is now formally recognised. This is hoped to give added weight and credibility to the work it does.
All members are now members of the Chartered Institute of Fundraising. However, it is now commencing a new Chartered Journey to be approved to award Individual Chartered Status in a few years’ time. This will give individual members the opportunity to gain a Chartered Fundraiser designation – similar to Chartered Accountants and Chartered Surveyors.
Ceri Edwards, director of engagement at the Chartered Institute, said: “Today we are proud to reveal our new identity as the Chartered Institute of Fundraising. Since starting this process two years ago, we've achieved chartered status and have been working to ensure our website can support our members. This is more vital now than ever as we do all we can to support fundraisers during the Covid crisis.”
More support for fundraisers
In a blog on its website, Alex Xavier, director of membership and professional development, outlined some of the Chartered Institute's plans to support the community.
This includes creating a Fundraising Competency Framework which will help fundraisers benchmark their knowledge, skills and behaviours against a set of standards and plan their learning holistically. Other plans include beginning a review into its existing professional development offer to identify new areas of development.
The Chartered Institute will continue with its work to improve diversity in the sector.
Xavier said: "Anyone can become a fundraising professional, regardless of race, ethnicity, nationality, class, religion, belief, sex, gender, language, sexual orientation, gender identity, sex characteristics, age, health or other statuses. We are committed to continuously improving equality, diversity and inclusion in the sector through our Change Collective Strategy."
It reiterated its commitment to supporting fundraisers who are made redundant with three months of their membership of the Chartered Institute free of charge for individual members.
There is also new My Career section on the website to support fundraisers as they sharpen up their skills and CVs.
The Chartered Institute has itself put 13 roles at risk of redundancy. It currently employs 53 people. The consultation will run until the end of October, and the IoF plans to begin embedding the new structure at the beginning of November.
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