Harrods has opened a pop-up high-end charity shop in west London, with all profits going to NSPCC.
The boutique store, called Fashion Re-told, opened its doors on 196 Sloane Street on Friday and will be open for one month.
All proceeds from the shop, which will sell donated high-end, designer items, will go directly towards helping to support NSPCC’s services in the London area.
Donations have come from members of the public, high profile fashion brands and Harrods, and are arranged by an expert team, emulating a high-end boutique Knightsbridge store.
The location has been donated by Cadogan Estates.
Claire Hoyle, NSPCC deputy director of fundraising, said: “By visiting Fashion Re-Told shoppers can get their hands on some amazing fashion whilst helping the NSPCC be there for the children of London.
“Money raised from the Fashion Re-Told pop up shop will go towards funding key services in the capital like ‘Letting the Future In’, which helps young people find their voice and recover from the trauma of abuse.”
Alex Wells Greco, Harrods’ head of visual merchandising, said: “Fashion Re-Told is the NSPCC’s first ever stand-alone store, so it deserved to be special.
"The work the NSPCC do within the London community is so important, and Harrods were absolutely thrilled to be able to offer our expertise and work with Cadogan to bring the store to life.
"The store’s interior scheme is distinctive and playful – but retains the luxurious boutique feel you would expect from Harrods, while the product selection encompasses a wide range of high-end designer items.”
The store is open from 11am – 7pm Monday to Saturday, and midday – 6pm on Sundays.