The Fundraising Regulator has today announced that Syrenis Ltd will provide both the digital database and telephone service for the Fundraising Preference Service.
The fundraising watchdog said that Syrenis won a “competitive tendering process” which saw six companies bid for the £750,000 contract to set up the Fundraising Preference Service. On the Fundraising Regulator's website, the organisation budgeted for more £1.2m to be put toward the "FPS set-up".
Syrenis was chosen to head up the FPS due to the strength of ‘The Preference Centre’, an existing Syrenis product “which will be built upon for the FPS,” as well as its “previous experience of working with call centres and the high level of cyber-security built into their products”.
Syrenis will begin work on developing the FPS “immediately”, with the service being scheduled to go live to the public in the “early summer”.
Stephen Dunmore, interim chief executive of the Fundraising Regulator, said: “We are delighted to be working with Syrenis, who impressed us with their proposal for the Fundraising Preference Service. It is essential that the service operates as smoothly and securely as possible, which is why Syrenis is the perfect fit. Their commitment to flexibility will also be an asset as the product develops prior to launch.
“FPS will help individuals take control of their communication with charities. It is a vital step in rebuilding trust between the public and the sector, although it is not the only answer and more will need to be done to ensure that charity fundraising is carried out to the highest standards.”
Nicky Watson, chief executive and co-founder of Syrenis, said: “We welcome the opportunity to work with the Fundraising Regulator and to deliver this important service. We look forward to developing and launching the service over the coming months.”
‘Single point permission and preference hub’
Syrenis Ltd was founded by Watson and Ian Johnstone in February 2000 and describes itself as having “a single aim – to provide groundbreaking software that taps into the power of information”.
It describes its product ‘The Preference Centre’ – the strength of which swayed the bid for the tender process in its favour - as a “single-point permission and preference hub” which enables organisations to “centralise their permission management and gathering”.
Syrenis lists some of its clients as being the RNLI, the Equality and Human Rights Commission, Royal Mail, Department of Work and Pensions and even the Canadian government.
In its last set of small company accounts for the financial year ending 31 March 2016, it had total assets of £328,670.
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