The Fundraising Regulator has called on fundraising agencies to register with it, saying it “vital” for such organisations to demonstrate commitment to high standards.
In a statement released on Friday, the Fundraising Regulator confirmed it had opened registration to commercial fundraising businesses - including telemarketing and direct marketing agencies, digital giving platforms and commercial clothing collectors.
Organisations that apply for registration with the regulator will be invoiced “according to their annual turnover, using the same bandings that are applied to the fundraising levy”.
Those companies with an annual turnover in excess of £20m would pay £12,000 per year. At the other end of the spectrum, agencies and companies with an annual turnover of up to £100,000 a year would pay the regulator £150 per annum.
Companies and agencies which do register with the regulator will “be able to use the ‘Registered With’ logo on all fundraising materials” and will be displayed on the watchdog’s register.
‘Vital’ that agencies and companies register
Stephen Dunmore, chief executive of the Fundraising Regulator, said it was “vital” that agencies and companies register with it, as the public “sees little difference” between fundraising undertaken by charities and by agencies.
In Fundraising Magazine
“The public sees little difference between fundraising that is undertaken directly by charities and that undertaken by third party organisations. It is therefore vital that we provide a way for commercial fundraising organisations to show their commitment to high standards and to contribute to the voluntary regulation of the sector.
“We would strongly encourage all commercial fundraising organisations to register with us. It is a demonstration of their commitment to both the charities they represent and the public they engage with.”
The regulator also said that, by registering, third party agencies and companies will have “a say in the standards they work to, in particular the development of the Code of Fundraising Practice”. The regulator also said that registering will “help maintain and build public trust and confidence in fundraising”.
Regulator announces MoU with CCNI
The Fundraising Regulator has also today announced it has agreed a Memorandum of Understanding with the Charity Commission for Northern Ireland.
It is the sixth such agreement the regulator has signed. It also has MoUs in place with the Charity Commission for England and Wales, the Information Commissioner's Office, the Institute of Fundraising, the Higher Education Funding Council for England, and the Scottish Fundraising Standards Panel.